In our 2022-2026 strategy our purpose remains constant, but how we contribute to improving lives is innovative and our ambitions are long lasting.

We are focussed on working with and for the people and places who will benefit the most from increasing movement and decreasing sedentary time. 

Our work will aim to have a far reaching impact on health and wellbeing, resilience, education, communities, the economy and our planet.

We believe that by working together and using our most important assets – people, data, investment, and culture in new ways we can create long term sustainable system change for good.